International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 2, Issue 11 (2016)

Study of product adoption practices of solar water heater


Prof. Mahesh Soni

With the fast diminishing conventional energy sources such as fossil fuel, coal natural gas and the world’s demand for energy is increasing at a brisk pace. One can imagine the hardship of life without energy. The research paper is focusing on consumer’s attitude towards Green Energy product i.e. Solar water Heater. The study has been conducted to explore the adoption practices for such non-conventional products. It dwells deeper through analyzing present policies and world as well as Indian solar market. The study is limited to Bhopal city and samples have been drawn exclusively from user category. The distributors of various manufacturing companies have been interviewed to get 360 degree insight into non-conventional energy market.
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