Behavioural differences in e – shopping towards product preference, motivation and satisfaction
Dr. Padmasani, Remya V, Jeeva Rekha T
At the moment, E – commerce is a buzz word in Indian Society and e – shopping or online shopping is a part of it. Online shopping allows consumers to directly purchase products or services from the sellers over the internet, i. e., in the virtual world. There is a wide scope to carry out studies in this field of research. This article is one such attempt to bring out the behavioural differences of different types of online buyers towards the product and e – tailer preferences, motivation and satisfaction. The population of the study consisted of students pursuing arts and science subjects in three different universities in Coimbatore. In order to test the differences in choice behaviour, the online shoppers were grouped into four namely new, ad – hoc, experienced and regular buyers based on their past experience with online buying. The data was collected using a self – administered questionnaire from students, who were assumed to be the largest users of internet for online shopping, on a convenience basis. The findings of the study revealed a mixed response.