Vol. 2, Issue 9 (2016)
Consumer behavior towards online shopping-an Indian perspective
Author(s): Dr. Suman
Abstract: The E-commerce service has opened a window for such kind of people. Now, there is no need to go to market and they can purchase things online without any hesitation. It is noticed that the tendency of some of the compulsive buyers to purchase things even they don’t need it so urgently, has increased a little bit because e-commerce has removed the hesitation barrier for the compulsive buyer. The research revealed that some external and situational factors like point-of-purchase displays are also responsible for non-compulsive buying. While, internal core factors like emotional instability, anxieties are responsible for compulsive buying.