Vol. 3, Issue 2 (2017)
Policy holders’ awareness and factors influencing purchase decision towards health insurance in Coimbatore district
Author(s): A Anandalakshmy, Dr. K Brindha
Abstract: Health is the state of being free from illness or injury. It is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. Health insurance is a safe guard against rising medical costs. Having a well-functioning insurance system ensures pooling of resources to cover risks. The objective of the study is to know the source of awareness on health insurance policies and factor influencing the purchase decision of customer in purchasing health insurance policy and to state the level of satisfaction. The sample size of the study was conducted in Coimbatore city with 100 respondents through convenient random sampling method. The tools and techniques used were simple percentage, chi-square and ANOVA. The obtained result of the study that most of them are aware through agents and coverage of the life risk is the main factor to take insurance policy and most of the respondents are satisfied with their agents’ service. The existing health insurance programmes needed substantial reforms to make them more efficient and socially useful.