Vol. 3, Issue 2 (2017)
A study on various factors affecting the marketing strategy of healthcare products in India
Author(s): Kali Charan Modak, Dr. Murli Dhar Panga, Dr. Vivek S Kushwaha
Abstract: Economic liberalization has changed the way of marketing. Rise of the multinational brands are giving tough competition to the national brands. During the last four decades, markets have witnessed tremendous changes. Marketing strategy consists of some valuable tactics that incorporate an organization’s marketing goals. The Proper combination of marketing goals, company’s objective, and action makes the marketing strategies effective. The main aim of marketing strategy is to increase the sales and profits of any organization or company. The development of marketing strategy is fundamental to the success of any business. There are many factors that impact on the decision in the development of marketing strategy. This research examined the marketing strategy practices of healthcare companies and the various factors affecting the marketing strategy.