Vol. 3, Issue 2 (2017)
A study on public awareness of life insurance policy: A study conducted on Kodak life insurance Company
Author(s): Rajani H Pillai, Madhu Mala R
Abstract: In India, Life Insurance Company plays a vital role. The Indian Insurance came into existence in the days of early civilization. The market for insurance in India covers both public and private sector organization. The Insurance Act of 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life Insurance in India was completely nationalized on 19th January 1956 through the Life Insurance Corporation Act. All 245 Insurance companies operating in the country were merged into one entity i.e. Life Insurance Corporation of India. As we know that the Kotak Life Insurance Company, which is one of the India’s leading company, can provide the life insurance policies which can suit both the needs of an individual and corporate sectors. The purpose of this study is to identify the sources from where the policy holder got to know about the policy of Kotak Life Insurance Company, also to know the policy awareness on public and to find out the reasons for choosing Policies of Kotak Life Insurance Company for the period of 5 Years i.e. 2010-2015.