Vol. 3, Issue 2 (2017)
A study on consumer attitude towards going green: An emipirical study
Author(s): Dr. M Nagamani, B Navaneetha
Abstract: In today's business world environmental issues plays an important role in marketing.All over the world government took efforts to protect environment by implementing green marketing activities. Indian marketers are also realizing the importance of the green marketing concept. Consumers and manufacturers have directed their attention towards green products. It have green features like low power consumption (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper and phosphate free detergents etc., . This research provides a brief review of consumer’s awareness attitude and level of satisfaction in using green products. The study also consist of problems faced the consumers in purchasing green products.