Why Indian women are getting addictive to shopping: A study to introspect!
Dr. PK Sharma, Shweta Uniyal
India is a developing country but still there are strata of women from middle and high class income group who do addictive shopping. The basic reason for this is changing shopping environment in India and also the role of women. The women as customer is aware about the market trends, brands and ready to explore. This paper is an attempt to understand the factors that push Indian women into addictive shopping. The paper will explore all possible reason for how and why they are getting addictive to shopping.