International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 3, Issue 3 (2017)

A study on investors' awareness and preference towards mutual funds as an investment option


Mr. Ankit Goel, Dr. Rajendra K. Khatik

The current scenario is of modernization. People are becoming modern and more aware and literate day by day in every aspects whether that is of shifting towards cashless, using smart phones for banking, shopping etc, getting independent or if it the case of selection of Investment options. In terms of investment earlier Bank fixed deposits and saving account, PPF used to be favorites investment avenues among investors. But investors are now understanding that to beat inflation investment in these traditional avenues is not enough and one has to adopt diversification to meet out the different goals of their life. In the present scenario mutual funds are the most vivacious investment avenue among all the various available options. One can explore investment in mutual funds which in turn will offer them exposure to various asset classes according to their selection on the basis of various parameters like their age, financial position, risk tolerance and return expectations. Mutual Funds provides liquidity, professional management, tax advantage and better returns and having plethora of schemes according to the need of investors to meet their financial goals. The objective of the research paper is to know the Investors' awareness and preference towards Mutual Funds as an Investment option. Primary data using judgment sampling through questionnaire method as well as secondary data from wide range of literature from various journal publications had been utilized. The findings shows that majority of investors have heard about mutual funds but still a important fraction of them have not initiated to investment because of having lacking in full knowledge of mutual funds. The data further reveals that majority of respondents are showing preference towards investment in mutual funds in near future as to get better returns. The paper suggests that companies and government should come forward in getting investors more literate and train their advisors in a way so to build more confidence among investors for taking initiative to invest in mutual funds.
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