International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 3, Issue 6 (2017)

An emperical study on consumer’s perception towards health insurance in Gwalior district of Madhya Pradesh


Dr. PC Narware

Health Insurance is insurance against the risk of incurring medical expenses among individuals. Health insurance can reimburse the insured for expenses incurred from illness or injury or pay to care provider directly. Indian healthcare sector, one of the fastest growing industry, is expected to advance at a CAGR of 22.87 percent during, 2015-2020, to reach USD 280 billion. There is immense scope for enhancing healthcare services penetration in India, this presents ample opportunity for development of the healthcare industry. The Indian healthcare industry which is compose of hospitals, health examine communications, healthcare equipments, experimental trails, telemedicine and health insurance was forecasted at worth US Dollar 280 billion in the year 2020. In 2015, industry comprised of 24 private players while LIC constituted 71% of the insurance market in the country. This research paper vividly decodes to be aware the perception among the customers towards Health Insurance of different services providers and to analyze customers determination and different factors for purchasing health insurance. In this research paper a survey method with structured questionnaire using likert scale given to the sample of population. The study was conducted in Gwalior city of Madhya Pradesh and questionnaires were sent to 160 people but I received responses from 134 persons that was found to be suitable for the purpose of analysis. The results have been analyzed and interpret the data with the assistance of various statistical tools. The outcome of this research indicates that low level of awareness and willingness to join and prime factors are barrier in subscription of health insurance.
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