An empirical study on online purchasing behaviour of women
Dr. Satyam Pincha, Avinash Pareek, Kusum Lata Joriya
Now a days increasing habit of computers e-commerce has came into sight as a sales channel and is growing swiftly in our country. Because of the elevated growth rate many business firms started their business online. This study is about behaviour of Indian women towards online shopping. The biggest barrier for online purchase, according to study is Difficulty in exchange of money i.e. suspicious mode of payment, Botheration about online deception and misuse of personal information. The largest benefit of shopping online is the convenience factor along with lower price and availability of product which are not available in their nearby areas. This study identifies some factors which affect the internet shopping behaviour like price, convenience to purchase and time saving. A number of factors identified which could boost the possibility for women’s internet shopping at the age of 20-45 and explicit suggestions for marketers were given.