Vol. 3, Issue 9 (2017)
An empirical study of the organised food retailing with reference to Bangalore city
Author(s): KV Kumar, Dr. H Prakash
Abstract: The Organised food retailing in India has gained a lot of momentum with the change in the consumerism in India. Traditional modes of retail in unorganised sector have been replaced by the organised sector. The institutional framework, corporatisation and integrated system are changing the landscape of the traditional mode of retailing. The organised retailing in the fruits, food items and vegetable has brought about the farmers, organised sellers together. The networking among retail market is getting the facelift. The interactive modes of promotion have made it more feasible to marketing of the goods. The present research is an analytical study of the respondents in the city of Bengaluru in the context of organised retailing of the fresh fruits, food items and vegetables.