Vol. 4, Issue 3 (2018)
The influence of strategic alliances on marketing crisis management
Author(s): Dr. Yousif Hichaim Sultan Altaie, Safa Tayeh Muhemmed
Abstract: This study aims to explore the Influence of strategic alliances with dimensions (project, relationship, contract) on marketing crisis management. Based on literatures a conceptual framework were proposed and tested, using statistical package for social sciences testing the correlation and regression hypotheses. The results of the study show that strategic alliances influence marketing crises management, so organizations can no longer continue to grow and expand, and be able to face the crisis without taking into account strategic alliances.