International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 6 (2018)

Tows matrix: Analysis on strategies of small and medium scale enterprises (SMEs) in India (With reference to Andhra Pradesh SMEs)


Dr. Swetha Thiruchanuru

Small and medium enterprises (SMEs) contribute a predominant role to the industrial, economic, technological and regional development in all developed and developing economies. The study has been conducted 300 Manufacturing SMEs in Rayalaseema region of Andhra Pradesh. It is an overt fact that the role of micro, small and medium scale industries in any nation’s economic and industrial development are very crucial. SMEs are providing nearly 90% of new entry jobs in India. But at the same time, SMEs are facing ample functional problems in the study area. In this Context, the present article deals with the analysis of Strengths & weaknesses, Opportunities & Threats of SMEs. Further to provide a situational analysis of SMEs to generate the strategies by TOWS matrix.
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