International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 4, Issue 6 (2018)

Choice of market entry mode: A critical issue in international business


Sugandh Mittal

The research on entry modes to global environment has greatly attracted the attention of academia and business. Entry modes are specific form or ways of entering a target country to achieve strategic goals underlying international presence in that country. The present paper aims to highlight the benefits of internationalization and discusses the various modes of entering in the foreign market. This paper examines entry modes in three main groups: export modes, contract mode and investment modes. The last section of the paper provides the different factors which influence the decision regarding entry modes.
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