A study on the growing trends of online hotel booking
Dr. M Shanthanalakshmi, Naveen A
The importance of hospitality technology in hospitality business is rapidly evolving. Hoteliers are no more looking at technology adoption as a choice. Rather, the whole thing has become necessity for them. Because, technology has an immense impact on guest expectation and in which hotels do their daily business. This study is to ascertain the satisfaction levels of customers while booking a hotel online. The primary aim is to determine the impact and reliance of technology in the forthcoming future online booking practice. The paper also explores the sharing economy through the case of Airbnb, rooms & apartment renting service online, its emergence in India where it is yet to find a “share of mind”. It focuses on consumer understanding of sharing economy and the willingness to try that out. The findings reveal that over 75% of the respondents’ book hotels online through hotel websites, online applications and third party booking websites wherein 57% of the respondents are willing to go for the sharing economy over the traditional budgeted accommodation.