Corporate social responsibility in Indian organization: A conceptual framework
Dr. Rajender Kumar
Corporate Social Responsibility is a way of conducting business, which makes corporate entities socially responsible citizens, visibly contributing to the social good. In Indian organizations, the concept of corporate social responsibility has gained an unprecedented importance. A paradigm shift from corporate philanthropist to being socially responsible can be easily noticed in the Indian Companies. Indian companies have realized that government alone cannot get success in its endeavor to uplift the society. With the rapidly changing business environment, many large organizations have set up their separate corporate social responsibility wings as a strategic tool to achieve the objective of inclusive business growth. Presently many Indian companies have incorporated their corporate social responsibility initiatives in their annual reports. The present research paper is an attempt to analyze the current CSR status and its progress in India. The paper presents a comprehensive introduction to corporate social responsibility including information about various CSR models and policies governing the CSR in India. The research paper further tries to disseminate information about the latest happenings in the CSR field and suggestions for accelerating CSR initiatives. The research paper is an attempt of exploratory research based on the secondary data sourced from journals, magazines, articles and media reports.