Vol. 5, Issue 2 (2019)
Internet Marketing is undoubtedly a future trend of the market. Internet Marketing is growing in the field of apparels and clothing, mobile phones and accessories, household goods and fashion accessories in India. Although this trend is still in the early stage of the development in our country but has immense potential for the growth in near future. The objective of this study is to identify the most preferred internet marketing technique, to study the importance of internet marketing in business and to determine whether the business firms prefer internet marketing to tr4aditional marketing. Responses of 100 businessmen were collected through a survey. The outcomes of the study reveals that businessmen are very much aware of this new marketing medium and majority of them even use these tools to promote their goods or services. Social Media Marketing and E-mail marketing are the most preferred internet marketing techniques that are being used by these businessmen and these internet marketing techniques are proving advantageous to their business growth and therefore they prefer internet marketing to traditional marketing.
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