A study on factors affecting investor’s preference for investment avenues in Surat city
Sonu Sharma, Nisarg Shah
This study attempts to identify the preference of investors and also to analyze the significance of demographic factors such as gender, age, education, occupation, income influencing investor’s decision of investment in avenues. It also attempts to understand factors considered while investment such as safety of principle, return, risk, tax consideration, liquidity, maturity period and many more. Hypothesis was drawn for testing the significance of demographic factors. The study is based on descriptive research design where primary data was collected through structured questionnaire with sample size 120. Significance of demographic factors was analyzed using one way ANNOVA and factors were identified using factor analysis. It was found that life insurance was most preferred investment avenues followed by fixed deposit and mutual fund whereas least preferred were commodity market and forex market. Gender, occupation and income level was found affecting investor’s choice of investment. Most significant factors behind investment were return, safety of principle, risk associated and capital appreciation.