International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 2 (2019)

A consumer attitude towards Havmor Ice Cream Pvt. Ltd. in Surat


Prinsa Maheshbhai Patel, Deep Prafulbhai Malani

Introduction: Consumer attitude is the study of how people buy? What they buy? When they buy? And why they buy? It blends elements from psychology, sociology, socio psychology, anthropology and economics. It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics, psychographics, and behavioral variables in an attempt to understand people's wants. Methods: It is a questionnaire-based study which was circulated among 100 people, and the result is discussed. All normal non-diseased individuals aged between 10 to 30 who would like to eat ice cream weather it is regular basis or may customer prefer selected flavour. Results: The customer attitude towards Havmor ice cream is positive attitude. They prefer Havmor ice cream in compare to others ice cream company. Conclusion: The most preferred ice cream by customers is strawberry and chocolate flavour in Havmor ice cream. Most of the customers are satisfied by Havmor ice cream. Most of consumers get to know about Havmor from newspaper advertisement.
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