International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 2 (2019)

A study on category management at Dhiraj sons


Milindkumar Digambar Chaudhari, Prinsa Mahesh Bhai Patel

Introduction: Category management is the way of managing retail operation by classifying the assortment of retailers into category on the basis of consumer’s performance, not just on the basis of individual brand items. Category management is a retailing concept in which the range of products purchased by a business organizations or sold by retailers is broken down into different groups of similar or related products this groups are known as product category. Method: for collecting these data hear used primary data. It is questionnaire-based study which is circulate among 100 respondents. Result: people who visited Dhiraj sons are satisfied with firm’s category management and it was influence on consumes purchase behavior. Conclusion: this study is for a study on category management at retail store, at Dhiraj sons to check satisfaction level consumers with category management.
Pages : 173-176 | 387 Views | 96 Downloads
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