Consumer Satisfaction regarding use of Electronic Banking Services of Varachha Co-Operative Bank Kamrej Taluka
Karan Shah, Dr. Vijay Gondaliya
Identification and measurement of customer’s expectations of the internet banking services provide a frame of reference and their related quality dimension. The basic aim of the study is customer satisfaction regarding e-banking facility provided by the Varachha co-operative Bank in Kamrej taluka, Dist. Surat. In this research study 100 respondents from these Banks were taken. For these study primary data have been used by means of questionnaire and the tool used for these research and analyze through SPSS. Bank today provides the facility of online banking but most of people use it on an average only once in a week. This reason is that in case of internet banking interpersonal interaction with customers is seldom possible. The main factors which persuade people to use online banking is because its provide 24 hours service and simplicity of use. People generally used internet banking and other related services just because of balance inquiry service, just because having fear of security problem. Majority of respondents says that visual appearance and convenience should be changed compare to other bank. The entire respondents are satisfied by all the services of bank.