International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 3 (2019)

The study on the experiential aspects of consumption: consumer fantasies, feelings, and fun


Prinsa Maheshbhai Patel, Dhravita Vitthalbhai Gondaliya

Introduction: This paper aims to explore the relationship between tourist experiential aspects of consumption and their feelings, fun and fantasies. Methods: The current study was carried out with a sample of general people. It is a questionnaire-based study which was circulated among 100 people, and the result is discussed. A Likert scale was used in the current study with values ranging from 1 (strongly agree) to 5 (strongly disagree). The data management and analysis were performed by using SPSS 16.0. Result: The results show that there is a significant positive analysis of each consumer’s experiential aspects of consumption. Findings: The findings also indicate that consumption factor had significantly positive results with enjoyment, feelings, fun and fantasies. The findings can be used to develop the experiential aspects of consumption of consumer feelings, fun and fantasies. They further help too improver consumer’s experiential aspects of consumption in terms of different strategies of enjoyment, feelings, fun and fantasies.
Pages : 01-05 | 450 Views | 126 Downloads
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