International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 3 (2019)

Profitability of fresh catfish marketing in Ilorin metropolis of Kwara state, Nigeria


Daniel Ayo Olaleye, Emmanuel David, Abdulhameed A Odeseye, Salihu Yakubu, Stephen Ameh Adams

This study analyzed the profitability of fresh catfish marketing in Ilorin metropolis, Kwara State, Nigeria. Multistage sampling method was used to collect data from 120 fresh catfish marketers. Data collected were analyzed using descriptive statistics; Shephered-Futeral model, costs and returns analysis and four point Likert scale. The study revealed that most of the fresh catfish marketers (51.67%) were youth. Fresh catfish marketing is a profitable venture in the study area with a gross margin of N147.80/kg and N165.66/kg for whole seller and retailers respectively. Average Return on capital invested by both whole seller and retailers per a kilogram of fresh catfish was N1.21 and N1.19 respectively. Wholesalers have a marketing efficiency of 83.87%. The study also identified distance and price fluctuation to be their major constraints. Therefore the study recommends that, fresh catfish marketers should pool their resources and social capital to combat their constraints and reap the benefits of economies of scale. Also, strategies aimed at lowering marketing cost should be vigorously pursued.
Pages : 38-42 | 580 Views | 270 Downloads
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