International Journal of Commerce and Management Research

author(s)
Patel Yogi Ajaybhai, Dharmraj Solanki

abstract
Introduction: The paper aim to known the most popular team of IPL among teenager’s girls & to known the sources of influence about IPL. Method: The current study was carried out with a sample of general girls. Hence this study focuses the IPL perception towards teenager’s girls, to explain it the researchers have collected primary data through questionnaire and finally recommendations are provided in the study. Results: The results show that there is a significant positive analysis of girl’s perception. Conclusion: By analyzing the data Researcher can surely say that respondent’s behavior towards IPL is positive. From this we can conclude that IPL is now a global event and it has taken cricket to the next level.