International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 5, Issue 3 (2019)

Impact of packaging strategies on consumer perception: A study on FMCG Stock


Naresh Naik Maloth, Dr. Rambabu Lavuri

The main intention of this paper is to research the impact of FMCG products packaging techniques at the perceptions of consumers and then analysis the customers buying belief functionality. The intention of these studies is to study the techniques of product packaging. This research paper seeks to look at the need to apprehend customer perceptions to correctly design product packing and to reap the favoured position within the minds of customers. Companies with a view to create the proper packaging for their products, they must understand the client shopping for technique and apprehend the effect of packaging techniques as a variable that could affect the acquisition choice of clients. This study will assist in identifying the connection between customer buying perceptions and packaging strategies are the predominant variable of the look at. The prevailing research paper examine focuses on the impact of packaging strategies on buy notion of customers with regard FMCG merchandise, in which in the scope of study changed into limited to Hyderabad town. A shape questionnaire was used to degree the effect of packaging techniques and each age of the man or woman changed into cantered in this research study for to get the purchase behaviour of customer in the direction of FMCG with decided on products, with pattern size 825 respondents and examined thru descriptive information, chances, ANOVA, correlation and multiple regression analysis by means of the usage of SPSS 20.0 version. The end result of the look at showed that media exposure like TV, radio, newspaper and magazine and net statistically considerable on patron perception in the direction of FMCG packaging, except Radio. And FMCG packaging techniques have nice effect at the purchaser closer to belief purchase perception.
Pages : 64-71 | 390 Views | 86 Downloads
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