International Journal of Commerce and Management Research

author(s)
Mr. R Mahadevan, SV Anitha

abstract
Post office service is the backbone of our country’s communication and it plays an important role for the economic growth. Investment is one of the major issues of rural working person as their small savings of today are to meet the expenses of tomorrow. Rural working person have a greater tendency to save and invest because of their independent earning power. They are also motivated by the investment behaviour of their colleagues in their work place. The present study has been undertaken to analyse the Postal saving schemes which .have gained importance among the rural working person investors or not. It aims at bringing the rural working person attitude towards Post Office Saving Schemes with special reference in Coimbatore city.