A study on purchase pattern of women consumers towards mobile phones with special reference to Coimbatore city
M Vanitha, Dr. A Sulekha
The purpose of this study is to investigate the factors affecting the decision of buying Mobile phone devices more over six important factors (e.g.) Price, Social, Group, Product, Features, Brand name, Durability and After sales services, Were selected and analysed through the Use of multiple regressions. From the analysis it was clear that consumer’s value price Followed by mobile phone features as the most important variable amongst all. It also acted as a motivational force that influences them to go for a mobile phone buying behaviour.