International Journal of Commerce and Management Research

author(s)
Jagathish K, S Deepalakshmi

abstract
This study aims to the put forth the concept of Green marketing. Indian industry has been fast growing. Customers are changing the perceptions towards the products preferring. Promotion and adoption of green products & technologies is necessary for conservation of natural’s resources and sustainable development. As a result, company is increasingly using strategies for the promotion of adoption of green products and services. However, the acceptability of the green marketing concept is the still lacking among the consumers reason being lack of awareness about eco friendly products and services, in-effective advertisements by manufacturers, lack of standardization of government rules and regulations. Seven factors are manipulated in this research paper which is Desire, Trustworthiness, Preference Ethical, and Awareness, and Initiative, Social welfare for the result. For this purpose, a sample of 100 graduates and post graduate students from Coimbatore (west) were taken.