International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 1 (2020)

Location choice of organized Retailing: A study


G Satheesh Raju, K Sayulu

Retail location in one of the important elements in retail marketing strategy, it is a decision associated with long term capital commitment. Store location plays a key role in attracting the customers to the store. Store location is one of essential elements of retail marketing mix. Location decision is associated with several factors. In this paper an attempt has been made to understand which type of location is considered for selection of particular select retail outlets in the study. Three districts were selected for the study viz Warangal, Karimnagar and Hyderabad and four outlets viz Spencers, Dmart, Aditya More and Reliance fresh were selected for the study. An attempt is made to understand post location decision analysis for selecting the particular location.
Pages : 16-18 | 283 Views | 63 Downloads
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