International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 1 (2020)

Strategic communication for managerial efficiency


Anthony I Igyuve, Ben I Odeba, KS Akpede

Communication, the epicenter of human existence has played vital roles in virtually every aspect of human existence including the creation of the whole world. It is an integral part of the organizational process as the flow of communication in the organizational hierarchy has its effects on efficiency, decision-making and the morale of organizations. From observations over the past few decades, to achieve managerial efficiency, communication must be strategic. This paper investigated the role of strategic communication in managerial efficiency. No doubt, without efficiency organizational objectives cannot be attained. The paper has also established that strategic communication is an indispensable tool or skill for managerial efficiency and that it is wiser and more cost effective to minimize or prevent crisis in an organization than trying to manage it. This is what strategic communication does in an organization. Therefore, when effectively or judiciously utilized in an organization, the end result of strategic communication is managerial efficiency which brings about organizational growth. This is the hallmark of every result-oriented management.
Pages : 11-15 | 348 Views | 107 Downloads
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