A brief study on market segmentation of the cosmetic industry
The Indian cosmetic industry is exponentially developing. It is characterized by regular growth and high competitiveness. This research paper is based on a “brief study on market segmentation of cosmetic industry”. The purpose of this paper is to study on what basis the cosmetic’s market is segmented. The paper emphasizes market segmentation as a crucial factor, which helps in competitive advantages of each of the presented cosmetic firms. The secondary sources are used for the purpose of collecting information of various markets. The research is performed by using the case study method. Firstly, the paper presents the overall picture of the market segmentation. Next part is focused on how the consumers of cosmetic markets are segmented, followed by the description of major cosmetic companies based on the case study.