International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 3 (2020)

Role play in the context of the readymade garment (RMG) retail industry in India w.r.t. sales management and negotiation skills


Sougata Banerjee

This paper tried to develop two role plays in the context of the readymade garment (RMG) retail industry in India to give an insight about the practices and job roles in the real life situation. The role plays also targets to develop the negotiation skills of the future professionals which will give an understanding of how to close business deals. The first role is on a team of sales professionals from Peter England, approaching one of the successful retail houses of Ranchi to procure orders and to resolve the issues which arose in previous dealings, which had jeopardized their business relations. The second role play is on a marketing team of a new prospective brand approaching Pantaloons to get hold of retail space in Pantaloon stores to sell their brand.
Pages : 47-50 | 205 Views | 54 Downloads
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