International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 3 (2020)

A Study on customer satisfaction towards herbal Life Product: A study of south Gujarat Region


Namrata Kundnani, Anuradha Pathak, Dhruv Mali

The project is an executive report on how Sapnas health wealth and herbal life centre good image and satisfaction towards of customer satisfaction. Project being with the executive summary and history of the company and introduction of Sapnas health wealth and herbal life centre. Herbal life nutrition is a good multi-level marketing corporation that develops markets and sells directly supplements, weight management, sport nutrition, and personal care products. The company was founded by Mark Hughes in 1980, and IT employee and estimated 8000 people worldwide. The business is incorporated in the Cayman Islands, with its corporate headquarters located in Los Angeles, California. The company operated in 94 countries through a network of a process approximately 2.3 million independent distributors. A study of customer satisfaction towards Herbalife products a study of South Gujarat region The method used in both descriptive as well as explorative and also primary data and secondary data are used in the company. Major emphasis is lead on a primary data collected from respondents. The analysis is down with the help of different frequencies. Besides, mean, standard deviation, skewness and Kurtosis have been applied for the detailed analysis of the data. From the research it is concluded that over all the respondent are satisfied with Herbalife product. It also increases the effectiveness and productivity of customer and organization as a whole.
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