International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 3 (2020)

A study on the implementation of TQM practices in the automobile industry: With special reference to perfect Honda


Maria Oommen, KL Batra

Total Quality Management (TQM) is a regularly used term in discussions concerning quality. The global and national aggressive environment is subject to the influences of globalization of markets and the accelerated interdependence of economic agents. These dynamics have brought elevated demands on the agencies’ competitiveness and customers have gained a central role in the groups focus. TQM is an important management philosophy, which helps corporations in their effort to obtain assent customers. However, there exist several examples of failed or badly performed implementation processes of TQM. This is a troublesome phenomenon, which negatively impacts businesses in their improvement in the direction of commercial enterprise excellence and sooner or later survival in a competitive environment. Furthermore, there are several different perspectives of researchers involving the proper benefits of TQM. The issues related to the necessary success and barrier elements of TQM implementation, when considering the incentives for the giant organizational change a TQM implementation implies, is important. The tendencies associated with Indian companies, concerning the presence of products and services, want to be examined on a comparative international scale. It is, therefore, integral for the Indian car sector to recognize and analyze the complicated interactions and the dynamics of factors affecting TQM, and factors which are the effect of TQM over a longer time horizon. This will enable India to evolve an improvement graph via the integration of all the recognized dominant elements interacting or being acted upon. The existing research focuses on assessing TQM implementation initiatives in selected Indian automotive industries to explain and identify similarities and variations in the implementation approach, advantages achieved, essential success and barrier factors of TQM implementation
Pages : 65-71 | 188 Views | 41 Downloads
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