An analysis of the satisfaction level of customers using the E-commerce marketing services
In today’s modern era where there is too much focus on digitalization and online shopping through e-commerce platforms, there is a high need that customers of all age groups should get appropriate service to obtain a high level of customer happiness & satisfaction. It has been analyzed from various facts that “Happy the customer from service, higher will be his/her preference to use that”. This paper discusses the number of customers that are satisfied with the e-commerce platform which they tend to prefer for their regular shopping. Data were obtained from 520 users through a detailed questionnaire. Through this paper, the relationship of service as well as the satisfaction level in an Indian Consumer is explored for E-Commerce based services and was observed that there is a significant relationship between the type of age group, types of services, and satisfaction level by Indian consumers for E-commerce.