The whole idea to present this case study is to simplify the concept of business decision making faced by small and medium enterprises. Often they rely on whims and fancies and comes out with wrong business decisions. To prevent such irrational approach, I presented a live case study. It’s an attempt to serve as a guide to many beginners in the field of research and decision making by breaking bombastic statistical words into layman terms so that any professional can understand. Research Methodology is key for any business survival, hence a holistic study is given via case study in a simple and lucid language.