Digital form of marketing strategies on rural markets with reference to fast moving consumer goods in Guntur and Vijayawada (CRDA Region)
K Maha Lakshmi, T Rama Devi
Marketing is a business area that’s built on passion. It’s about passion for the consumer. Passion for knowing what consumers think on a daily basis. And passion for developing the simplest solutions to match. The majority of emerging market nations continues to have largely rural, agrarian – based economies. In India alone, of the one billion residents counted in 2011 census, roughly 720 million people in rural areas. Delivering products and services into this market presents both challenges and opportunities for the companies. Most marketers understand that India is on the cusp of momentous change. The economy is vibrant, incomes are raising, the habits, preferences and attitudes are changing quickly. But nowhere is it more evident than in rural India. There is, thus an emerging need to build proficiency in rural marketing. Over the years there has been change immensely noted in relation to income and standard of living of rural and urban consumers. In this paper an attempt is made to present the Digital Marketing and its influence on the Fast-Moving Consumer Goods.