International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 4 (2020)

Marketing strategies of rural markets in India


K Maha Lakshmi, T Rama Devi

In this paper the researcher intends to present about the rural market behaviour and rural market structure and rural consumers behaviour towards buying motives. The fast-moving consumer goods scenario in India and in A.P. in particular reference to Guntur District. The market strategies have a greater influence on the brand and quality of products that are available in rural markets.
Pages : 63-66 | 158 Views | 46 Downloads
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