International Journal of Commerce and Management Research

author(s)
K Maha Lakshmi, T Rama Devi

abstract
In this paper the researcher intends to present about the rural market behaviour and rural market structure and rural consumers behaviour towards buying motives. The fast-moving consumer goods scenario in India and in A.P. in particular reference to Guntur District. The market strategies have a greater influence on the brand and quality of products that are available in rural markets.