International Journal of Commerce and Management Research

International Journal of Commerce and Management Research


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 6, Issue 4 (2020)

Marketing strategies of rural markets in India


K Maha Lakshmi, T Rama Devi

In this paper the researcher intends to present about the rural market behaviour and rural market structure and rural consumers behaviour towards buying motives. The fast-moving consumer goods scenario in India and in A.P. in particular reference to Guntur District. The market strategies have a greater influence on the brand and quality of products that are available in rural markets.
Pages : 63-66 | 317 Views | 105 Downloads