A study on customer perception and satisfication towards organic products (Coimbatore)
S Nishanthi, K Amutha
The term organic is rooted in bio from Greek bios meaning life or way of living. Organic food products, was first coined in the 1940s and refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. (Essoussi & Zahaf, 2008). Roddy, Cowan and Hutchinson (1994) view organic food products as a product of organic farming.