International Journal of Commerce and Management Research

International Journal of Commerce and Management Research






ISSN: 2455-1627


International Journal of Commerce and Management Research
International Journal of Commerce and Management Research
Vol. 7, Issue 1 (2021)

Consumer awareness mechanism: A case study of Nanded district


Monika M Ozalwar, VN Laturkar

The word ‘consumer’ is the foundation of any business organizations success. One of the primary goals of any marketing strategy should be to identify and meet the needs of the consumer. Considering consumer importance at all stages of the marketing process helps your company to ensure greater customer satisfaction and increase its long-term goal of repeat business. The consumers yet it became necessary to protect the consumers from the exploitation and to save them from adulterated and sub-standard goods and services and to safe guard the interests of the consumers. In order to provide for better protection of the interests of the consumer the Consumer Protection Act, 1986 was introduced in the Lok Sabha. Which provides easy access to justice, has brought a legal revolution to India as a result of its cost effective mechanisms and popular support. At the same time, these mechanisms pose a great legal challenge to the traditional courts which conduct litigation in orthodox ways. In this age of consumers, the regime of Indian consumer law will undoubtedly rule Indian markets and bestow a new phase on the existing Indian legal structure with its strong ancient legal foundations. The present research study attempts to know the consumer awareness in Nanded district consumer forum in Maharashtra state.
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