Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable incomes. To purchase a product the customer will go through a process of buying behavior. This study is carried out to know why customers are preferring patanjali products. Patanjali ayurveda home-grown firm in businesses such as food, consumer packaged goods and healthcare. The company is expected to clock revenues of Rs.20,000 crore by fiscal year 2020(IIFL Institutional Equities report).this study also aims at identifying customers perception towards present and expected products from patanjali.