M-commerce in India: problems, issues and challenges
Dr. A Madhavi Latha
In today’s world where globe is treated as village M-commerce have paved the way to connect all the consumers using smart phones to the global market. The global Smartphone market is growing fast with continuous advancement in technology and digital trends. The worldwide Smartphone users is forecast to reach 2.1 billion and in India the number of smart phone users is estimated to reach 340.2million in 2016. M-commerce is well known for multiple benefits to the business, government, and consumers on massive scale. All the companies, organisations, and communities in India who are doing e-commerce are gradually shifting to M-commerce which is an advance technology. The tremendous growth in the use of smart phone in India shows that majority of Indian population has adapted to mobile phone and advancement in mobile technology. The usage of smart phone is not limited for making basic phone calls, messaging or playing games but can be used virtually in every section of human activity. Whether it is private, business or government. It is observed that majority of the people using E-commerce hesitate to use M-commerce because of security issues, payment problems and awareness. An attempt is made to study the following objectives through this paper 1. To study the growth of M-commerce 2. To find out the problems and issues with M-commerce in India 3. To study the challenges of M-commerce in India.