International Journal of Commerce and Management Research

Authors
Dr. M. Malathy, Saranya J

Abstract
Investment is an activity that is engaged in by people and it is the safety of principal and adequate return. Investment is the additional fund to get something in return and for the better growth. Investors are investing their money because to earn profit and for security. The income standard is almost uncertain and leads to more consumption rather than saving whereas now it has been a central problem. The present study identifies the preferred investment avenues among individual investor using self-assessment test. The developing countries like India face the enormous task of finding sufficient capital in their development efforts. Most of these countries find it difficult to get out of the vicious circle of poverty of low income, low saving, low investment, low employment etc. The major features of an investment are safety of principal amount, liquidity, income stability, appreciation and easy transferability etc.