International Journal of Commerce and Management Research

Authors
Anand Upadhyay, Ambrish Pathak, Nirbhay Singh

Abstract
The purpose of this research paper is to study the consumer’s behavior towards buying pattern while doing online shopping. The aim of any E-trailer company in India depends upon its popularity, its branding image, its fair policies, and the relations with its consumers etc. The main aim of this research is to study about the factors which usually affect the consumers directly for doing online shopping and which thus hinders the online shopping process. The output of the survey has shown that most of the people have now started using online shopping websites frequently and they are now more keen and interested in buying products through Internet. First the people were scared in buying online because of the unreliable payment procedures. Price and trust have now become most important factors for the development of online shopping. Discounts and safe delivery systems also fascinated the customers towards the online shopping and more. Most of the customers are now not hesitant in buying online products.