International Journal of Commerce and Management Research

Authors
G Dinesh Babu, Dr. P Jeyabharathy

Abstract
The Investment in rural network companies is a volatile market in the present situation. The companies with rural focus have set up a superior earnings growth for the past two years. The estimated growth of Fast Moving Consumer Goods sector is US $100 billion by the year 2025. The fast moving consumer goods is considered to be the safe set of investment. But there are few instances which influence the stock price to fall down even though the financial performance is in good position. The study tries to know the movement of stock price and the prediction for the short period. The scope of the study has been limited to the select two Fast Moving Consumer Goods stocks – Hindustan Unilever Limited (HUL), Indian Tobacco Company (ITC). The study covers the period of one year from 1Novemebr 2017 to 31 October 2018. The study uses analytical research method. The data collected was analyzed with various tools, Log Return, Standard Deviation, Augmented Dickey Fuller Test, VAR test, and correlation. The Study found that there is positive relationship between the selected companies with the market index. As per the study period the selected companies return is less volatile. The present study can be used for taking investment decision. But there are few other factors to be considered like Fundamental analysis, Technical analysis are very important for taking better investment decision.