International Journal of Commerce and Management Research

Authors
Hitesh Gupta, Nishant Sharma

Abstract
All of us are consumers. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods. The purpose of this study is to examine the Customer Awareness and Parameters that influence in purchasing the tractor. A sample of 200 respondents were selected (100 rural respondents and 100 urban respondents). The objective of the study was to study the customer awareness regarding Sonalika Tractors. The study is based on both primary data and secondary data. The primary data was collected through structured questionnaire for which samples of 100 respondents were selected for this study. The collected samples using convenient sampling method was validated and took it for further analysis. Secondary data is also been collected from database sites and articles. The collected data were analyzed with the suitable tools like Chi – Square tools with the following assumptions were made on the onset of the project.