ARCHIVES
VOL. 9, ISSUE 5 (2023) — Sep-Oct
| S.No. | Title and Authors Name | Country |
|---|---|---|
| 1 | Understanding consumer perceptions of brand determinants in service sector brand extension Authors: V Vetrivel, S Deepa, K Vinayagam, A Gokulakrishnan, K Thirumalvalavan How to cite this article: Vetrivel V., Deepa S., Vinayagam K., Gokulakrishnan A., Thirumalvalavan K. "Understanding consumer perceptions of brand determinants in service sector brand extension". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 1-5 | India |
| 2 | Investigating the impact of digital transformation on brand determinants in banking industry Authors: Mofika SA, R Raja, S Reegin Babila, Ramya Varghese, S Hepsiba Flosel How to cite this article: SA M., Raja R., Babila S. R., Varghese R., Flosel S. H. "Investigating the impact of digital transformation on brand determinants in banking industry". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 6-10 | India |
| 3 | The impact of geographical location on consumer perception of brand determinants in sales promotion Authors: R Varadharaju, Sujitha S, L Sarvizhi, Ismath Fathima S How to cite this article: Varadharaju R., S S., Sarvizhi L., S I. F. "The impact of geographical location on consumer perception of brand determinants in sales promotion". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 11-16 | India |
| 4 | The significance of brand determinants in shaping customer opinions based on product experience in automobile industry Authors: V Kalaiselvan, V Deepan, N Muruganantham, A Deepan, S Senthamiz selvi How to cite this article: Kalaiselvan V., Deepan V., Muruganantham N., Deepan A., selvi S. S. "The significance of brand determinants in shaping customer opinions based on product experience in automobile industry". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 17-21 | India |
| 5 | Challenges in the management of urban road traffic in Himachal Pradesh Authors: Anupam Sharma How to cite this article: Sharma A. "Challenges in the management of urban road traffic in Himachal Pradesh". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 22-26 | India |
| 6 | New education policy and inclusive education in India Authors: Shifali Garg, Parul Jhajharia How to cite this article: Garg S., Jhajharia P. "New education policy and inclusive education in India". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 27-29 | India |
| 7 | Pattern of rural and urban consumption expenditure in India: Evidence from 68th NSSO round Authors: Nilmadhab Das, Debasish Mondal How to cite this article: Das N., Mondal D. "Pattern of rural and urban consumption expenditure in India: Evidence from 68th NSSO round". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 30-34 | India |
| 8 | A study on an overview of the consumer food industry in India Authors: Khistariya Hira Rajshibhai How to cite this article: K. H. R. "A study on an overview of the consumer food industry in India". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 35-38 | India |
| 9 | A study on working capital management of Hindustan Unilever ltd Authors: R Nandhini, G Karthika How to cite this article: Nandhini R., Karthika G. "A study on working capital management of Hindustan Unilever ltd". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 39-41 | India |
| 10 | An introduction to correlation between investment choice and risk factor Authors: Rajesh G Walode How to cite this article: Walode R. G. "An introduction to correlation between investment choice and risk factor". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 42-46 | India |
| 11 | India | |
| 12 | Multivariate analysis of risk perception and investment decision with the influence of demographic factor Authors: P Nagalakshmi, M Selvakumar How to cite this article: Nagalakshmi P., Selvakumar M. "Multivariate analysis of risk perception and investment decision with the influence of demographic factor". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 51-53 | India |
| 13 | The retail revolution: How technology and automation are transforming shopping experience Authors: Gurrampati Obilesu, E Rajanna, V Ananda Kumar How to cite this article: Obilesu G., Rajanna E., Kumar V. A. "The retail revolution: How technology and automation are transforming shopping experience". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 54-58 | India |
| 14 | A study on consumer buying behavior of cosmetic products with special reference to Coimbatore city Authors: S Smrithi, R Brita Molen How to cite this article: Smrithi S., Molen R. B. "A study on consumer buying behavior of cosmetic products with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 59-61 | India |
| 15 | A study on the financial performance of the Exim bank of India Authors: P Parthasarathi, G Karthika How to cite this article: Parthasarathi P., Karthika G. "A study on the financial performance of the Exim bank of India". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 62-64 | India |
| 16 | Empowering entrepreneurs and fostering financial inclusion: An in-depth analysis of the impact and effectiveness of the Prime Minister Mudra Yojana Authors: Ediga Rajanna, Gangineni Ranganatham How to cite this article: Rajanna E., Ranganatham G. "Empowering entrepreneurs and fostering financial inclusion: An in-depth analysis of the impact and effectiveness of the Prime Minister Mudra Yojana". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 65-69 | India |
| 17 | A study on stress management of college students towards part time jobs with special reference to Coimbatore city Authors: M Madhavan, V Nithyanantham How to cite this article: Madhavan M., Nithyanantham V. "A study on stress management of college students towards part time jobs with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 70-72 | India |
| 18 | A study on awareness and effective usefulness of employee state insurance (ESI) among teachers with special references to Coimbatore city Authors: S Kavi priya, R Murugalakshmi How to cite this article: priya S. K., Murugalakshmi R. "A study on awareness and effective usefulness of employee state insurance (ESI) among teachers with special references to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 73-75 | India |
| 19 | A study on customer satisfaction towards online food delivery service with special reference to Coimbatore city Authors: B Dhanya, T Merlin Usha How to cite this article: Dhanya B., Usha T. M. "A study on customer satisfaction towards online food delivery service with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 76-78 | India |
| 20 | India | |
| 21 | A study on work-life balance among women employee in it sector with special reference to Coimbatore city Authors: N Deepika, T Merlin Usha How to cite this article: Deepika N., Usha T. M. "A study on work-life balance among women employee in it sector with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 87-89 | India |
| 22 | A study on customer satisfaction towards online shopping and offline shopping with special reference to Coimbatore city Authors: S Sowndharya, K Sasikala How to cite this article: Sowndharya S., Sasikala K. "A study on customer satisfaction towards online shopping and offline shopping with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 94-96 | India |
| 23 | A study on stress management of textile shop employee to with reference to Coimbatore city Authors: T Gnaneswari, M Sangeetha How to cite this article: Gnaneswari T., Sangeetha M. "A study on stress management of textile shop employee to with reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 97-99 | India |
| 24 | Leveraging information technology in human resource analytics: A comprehensive exploration Authors: Alok Agrawal How to cite this article: Agrawal A. "Leveraging information technology in human resource analytics: A comprehensive exploration". International Journal of Commerce and Management Research, Vol 9, Issue 5, 2023, Pages 100-105 | India |