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VOL. 12, ISSUE 2 (2026) — Apr-Jun
| S.No. | Title and Authors Name | Country |
|---|---|---|
| 1 | A study on factors influencing the adoption of massive open online courses (MOOCs) among arts college students with special reference to Coimbatore City Authors: Lakshmi Prabha G, Dr. S Suguna How to cite this article: G L. P., Suguna S. "A study on factors influencing the adoption of massive open online courses (MOOCs) among arts college students with special reference to Coimbatore City". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 1-3 | India |
| 2 | The influence of online reviews on consumer purchase decision with special reference on electronic gadgets Authors: Ponmegala J, Dr. S Suguna How to cite this article: J P., Suguna S. "The influence of online reviews on consumer purchase decision with special reference on electronic gadgets". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 4-6 | India |
| 3 | Prospects of micro insurance: A financial safety net to empower the poor Authors: Dr. Amit Chakraborty How to cite this article: Chakraborty A. "Prospects of micro insurance: A financial safety net to empower the poor". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 7-11 | India |
| 4 | A study on user experience towards smart search self-service systems in E-Commerce Authors: V Sowmiya, T Merlin Usha How to cite this article: Sowmiya V., Usha T. M. "A study on user experience towards smart search self-service systems in E-Commerce". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 12-15 | India |
| 5 | Strategic reward system and employee productivity of selected deposit money banks in Delta State-Nigeria Authors: Ekwelem Chidiebere Maryann, Osazevbaru Henry Osahon How to cite this article: Maryann E. C., Osahon O. H. "Strategic reward system and employee productivity of selected deposit money banks in Delta State-Nigeria". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 16-23 | Nigeria |
| 6 | Progress on Sustainable Development Goals in India achievements, challenges and policy directions (2020–2026) Authors: Dr.P Elumalai, M Manigandan How to cite this article: Elumalai D., Manigandan M. "Progress on Sustainable Development Goals in India achievements, challenges and policy directions (2020–2026)". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 24-27 | India |
| 7 | A study on awareness, benefits and growth of atal pension yojana among youth and unorganised sector workers in India Authors: Dr. G Ravichandiran, M Jeeva, Surya How to cite this article: Ravichandiran G., Jeeva M., Surya. "A study on awareness, benefits and growth of atal pension yojana among youth and unorganised sector workers in India". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 28-31 | India |
| 8 | Packaging as a strategic advertising medium in the FMCG sector: A comparative analysis of HUL, ITC, and Marico Authors: Suyash Chaturvedi How to cite this article: Chaturvedi S. "Packaging as a strategic advertising medium in the FMCG sector: A comparative analysis of HUL, ITC, and Marico". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 32-34 | India |
| 9 | Customer satisfaction towards digital marketing strategies used by small business in Coimbatore city Authors: Keerthana S, Srilaya babu How to cite this article: S K., babu S. "Customer satisfaction towards digital marketing strategies used by small business in Coimbatore city". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 35-38 | India |
| 10 | A study on employee job satisfaction and its impact on productivity with special reference to Coimbatore city Authors: Manikandan D, Dr. S V Anitha How to cite this article: D M., Anitha S. V. "A study on employee job satisfaction and its impact on productivity with special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 39-42 | India |
| 11 | A study on factors influencing investment in gold among middle class families a special reference to Coimbatore city Authors: S Siva, Dr. M Sangeetha How to cite this article: Siva S., Sangeetha M. "A study on factors influencing investment in gold among middle class families a special reference to Coimbatore city". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 43-46 | India |
| 12 | A study on impact of sales promotion through online advertising Authors: V Thangaraj1, T Merlin Usha2 How to cite this article: Thangaraj1 V., Usha2 T. M. "A study on impact of sales promotion through online advertising". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 47-49 | India |
| 13 | The role of FOMO (Fear of Missing out) in making financial decisions Authors: Dr. Alpa A Thaker, Dr. Mahendra H Maisuria How to cite this article: Thaker A. A., Maisuria M. H. "The role of FOMO (Fear of Missing out) in making financial decisions". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 50-54 | India |
| 14 | Corporate Social Responsibility (CSR) practices, profitability & sales growth: A comparative study of JSW Steel Limited Authors: Vadher Rakshit Ashwinbhai, Dr. K D Ahir How to cite this article: Ashwinbhai V. R., Ahir K. D. "Corporate Social Responsibility (CSR) practices, profitability & sales growth: A comparative study of JSW Steel Limited". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 55-59 | India |
| 15 | AI-enabled business analytics and decision support systems: An empirical study in an ERP-based IT organization Authors: Dr. K Archana How to cite this article: Archana K. "AI-enabled business analytics and decision support systems: An empirical study in an ERP-based IT organization". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 60-64 | India |
| 16 | Evaluating smart invoicing by ZRA on SME strategic growth of selected SMEs in Ndola District, Zambia Authors: Chisha Mubanga, William Phiri How to cite this article: Mubanga C., Phiri W. "Evaluating smart invoicing by ZRA on SME strategic growth of selected SMEs in Ndola District, Zambia". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 65-73 | Zambia |
| 17 | Sustainable environmental and tourism development: a multivariate regression analysis of selected tourism enterprises, Livingstone Zambia Authors: Moono Belly Kanyata, William Phiri How to cite this article: Kanyata M. B., Phiri W. "Sustainable environmental and tourism development: a multivariate regression analysis of selected tourism enterprises, Livingstone Zambia". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 74-81 | India |
| 18 | Financial disrtress predicton through Z-Atman’s Model – A case study in select manufacturing firms in India Authors: Dr. B Sharath Reddy How to cite this article: Reddy B. S. "Financial disrtress predicton through Z-Atman’s Model – A case study in select manufacturing firms in India". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 82-87 | India |
| 19 | Contribution of spiritual intelligence to the development of moral reasoning at the workplace Authors: Dr. Nidhi Garg How to cite this article: Garg N. "Contribution of spiritual intelligence to the development of moral reasoning at the workplace". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 88-91 | India |
| 20 | Psychological anchors in finance: Overconfidence bias within the Indian retail investment landscape Authors: M Narendar Ram How to cite this article: Ram M. N. "Psychological anchors in finance: Overconfidence bias within the Indian retail investment landscape". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 92-97 | India |
| 21 | Do green finance policies create shareholder value? evidence from sovereign green bond and ESG reforms in India Authors: Dr. Shravani, Dr. Jeelan Basha V How to cite this article: Shravani., V J. B. "Do green finance policies create shareholder value? evidence from sovereign green bond and ESG reforms in India". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 98-104 | India |
| 22 | The role of insurance agents in promoting economic growth: A field study Authors: Dr. Abhijit H Desavale How to cite this article: Desavale A. H. "The role of insurance agents in promoting economic growth: A field study". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 105-109 | India |
| 23 | Corporate governance deters earnings management: Evidence from India Authors: Mamatanjali Parida, Dr. Dushyant A Mahadik How to cite this article: Parida M., Mahadik D. A. "Corporate governance deters earnings management: Evidence from India". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 110-119 | India |
| 24 | Relationship between capital structure and financial performance of selected steel companies in India Authors: Amalendu Bhunia, Debasish Pal How to cite this article: Bhunia A., Pal D. "Relationship between capital structure and financial performance of selected steel companies in India". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 120-124 | India |
| 25 | Digital literacy as a multidimensional construct and its impact on learning outcomes: The role of human resource management in schools Authors: S Augustin Reymend1, Dr. G John2 How to cite this article: Reymend1 S. A., John2 G. "Digital literacy as a multidimensional construct and its impact on learning outcomes: The role of human resource management in schools". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 125-131 | India |
| 26 | Digital avatars and consumer behaviour in the era of artificial intelligence: A theoretical framework based on TAM and UTAUT Authors: Priyanka Sinha How to cite this article: Sinha P. "Digital avatars and consumer behaviour in the era of artificial intelligence: A theoretical framework based on TAM and UTAUT". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 132-135 | India |
| 27 | Impact of influencer marketing on consumer buying behaviour of Gen Z women towards cosmetic products Authors: Naina Kaur, Parveen Kaur Lamba, Dr. Mansi Bansal How to cite this article: Kaur N., Lamba P. K., Bansal M. "Impact of influencer marketing on consumer buying behaviour of Gen Z women towards cosmetic products". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 136-144 | India |
| 28 | Consumer perception of GST 2.0 reforms: A study of Shimla District of Himachal Pradesh Authors: Dr. Rajeev Kumar How to cite this article: Kumar R. "Consumer perception of GST 2.0 reforms: A study of Shimla District of Himachal Pradesh". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 145-149 | India |
| 29 | Sustainability practices and customer satisfaction in small and medium enterprises Authors: A Banupriya, Dr. K Sridevi, Dr. C J Priya How to cite this article: Banupriya A., Sridevi K., Priya C. J. "Sustainability practices and customer satisfaction in small and medium enterprises". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 150-155 | |
| 30 | A study of apple economy of Himachal “production growth and productivity of apple cultivation” A research paper Authors: Dr. Dhan Parkash How to cite this article: Parkash D. "A study of apple economy of Himachal “production growth and productivity of apple cultivation” A research paper". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 156-162 | |
| 31 | A study on problems faced by the marketing of poultry products Authors: Dr. M Mahesh Kumar, Jayasuriya K How to cite this article: Kumar M. M., K J. "A study on problems faced by the marketing of poultry products". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 163-166 | |
| 32 | Transforming logistics and supply chains through artificial intelligence: A comprehensive review Authors: Amitesh Edpache, Sukanta Kumar Baral How to cite this article: Edpache A., Baral S. K. "Transforming logistics and supply chains through artificial intelligence: A comprehensive review". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 167-173 | |
| 33 | Labour outsourcing and labour market transformation in Zambia: A political economy and institutional analysis Authors: Dr. Joseph Imbanvu Kaindama How to cite this article: Kaindama J. I. "Labour outsourcing and labour market transformation in Zambia: A political economy and institutional analysis". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 174-182 | Zambia |
| 34 | Social media influence on shopping behaviour in Western Odisha Authors: Manisha Meher, Tanmaya Bhoi How to cite this article: Meher M., Bhoi T. "Social media influence on shopping behaviour in Western Odisha". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 183-185 | India |
| 35 | From dependence to self-reliance: Role of self-help groups in empowering rural women in eastern Uttar Pradesh Authors: Rahul Maurya, Arvind Deo How to cite this article: Maurya R., Deo A. "From dependence to self-reliance: Role of self-help groups in empowering rural women in eastern Uttar Pradesh". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 186-190 | India |
| 36 | Disengagement consequences: Employee commitment as a driver of turnover intention in money deposit banks in Warri, Delta state Authors: Oluwafemi Philo Onome, Eromafuru Edward Godbless How to cite this article: Onome O. P., Godbless E. E. "Disengagement consequences: Employee commitment as a driver of turnover intention in money deposit banks in Warri, Delta state". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 191-200 | Nigeria |
| 37 | Leading with care or control? paternalistic leadership and employee performance in a Nigerian Local Government Council Authors: Ugbeghene, Josephine, Eromafuru Edward Godbless How to cite this article: Ugbeghene., Josephine., Godbless E. E. "Leading with care or control? paternalistic leadership and employee performance in a Nigerian Local Government Council". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 201-208 | Nigeria |
| 38 | Broken supply, broken promise: A qualitative study of health administration and essential medicine stockouts in Accra's primary health centers Authors: Linda Appiah How to cite this article: Appiah L. "Broken supply, broken promise: A qualitative study of health administration and essential medicine stockouts in Accra's primary health centers". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 209-217 | Guyana |
| 39 | Entrepreneurial readiness among postgraduate students in Odisha: A secondary data analysis Authors: Dr. Hemanta Kumar Murmu How to cite this article: Murmu H. K. "Entrepreneurial readiness among postgraduate students in Odisha: A secondary data analysis". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 218-221 | India |
| 40 | Motivational drivers of fitness product purchase: Insights from Generation Z and Millennials Authors: Jubin Muktiar, Dr. Devajeet Goswami How to cite this article: Muktiar J., Goswami D. "Motivational drivers of fitness product purchase: Insights from Generation Z and Millennials". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 222-227 | India |
| 41 | Strengthening customer retention through relationship marketing: Evidence from the Ghana’s service industry Authors: Kennedy Frimpong How to cite this article: Frimpong K. "Strengthening customer retention through relationship marketing: Evidence from the Ghana’s service industry". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 228-235 | Guyana |
| 42 | Capital structure determinants of Indian automobile companies: Evidence from selected firms Authors: Dr. Poojan Parikh How to cite this article: Parikh P. "Capital structure determinants of Indian automobile companies: Evidence from selected firms". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 236-242 | India |
| 43 | Green accounting practices in Indian companies Authors: Sarita, Ramneet Kaur How to cite this article: Sarita., Kaur R. "Green accounting practices in Indian companies". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 243-249 | India |
| 44 | Exploring the effect of business intelligence competencies on innovation and performance among Indian MSMEs Authors: Dr. Raj Kumar Singh How to cite this article: Singh R. K. "Exploring the effect of business intelligence competencies on innovation and performance among Indian MSMEs". International Journal of Commerce and Management Research, Vol 12, Issue 2, 2026, Pages 250-253 | India |