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VOL. 12, ISSUE 4 (2026) — Oct-Dec
S.No.Title and Authors Name
1
A study of non-banking financial companies & their roles

Authors: M Vivek, Dr. C KUMARI

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Pages:1-3
Country:India
2
The influence of social media influencer marketing on consumer buying behaviour: A study of young consumers in Bhopal

Authors: Dr. Ashish Mishra

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Pages:4-12
Country:India
3
Challenges and opportunities in cross-border e-commerce

Authors: Saloni Agrawal

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Pages:13-17
Country:India
4
A study on opportunity and challenges startup in India

Authors: V Deepa, Dr. S Muthulakshmi

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Pages:18-21
Country:India
5
Empirical study on the influence of a brand’s social justice and environmental stance on Gen Z purchasing habits

Authors: Dr. K Prashanthi

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Pages:22-30
Country:India
6
Sources of startup finance and business growth among apparel retail entrepreneurs in Tirunelveli District

Authors: M Sumaiya Banu, Dr. K SHEIK MYDEEN

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Pages:31-33
Country:India
7
Impact of social maturity on academic achievement among college students with special reference to Tirunelveli District

Authors: K Ananthselvi, Dr. C Poorna Pushkala

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Pages:34-36
Country:India
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